Culminating project for PLU’s BFA in Graphic Design. Project focused on the creation of an educational booklet designed to present screen printing as an accessible form of printmaking to the inexperienced, and serve as a quick reminder for the novice printer.
Written in step by step fashion to stress the sequential nature in order to emphasize the accessibility of the medium.
Index section provided for more detailed explanation of specific steps and technical terms regarding the photographic method and registration.
Hand pulled screen printed posters to build a brand around the booklet. This in addition to the booklet were shown at the University Gallery for Pacific Lutheran University’s 2019 Capstone show. Edition out of 25.
Oldstyle was designed by Gustav Schroeder and released in 1886 through Central Type Foundry.
Initially designed and cast in lead movable type, Oldstyle Bold now lives in the digital. I found the typeface while perusing Pacific Lutheran University’s Thorniley Collection and digitized it in 2018.
Aside from the slanted axis of a few select letterforms, not much else about this typeface is traditionally Oldstyle.
A mixture of calligraphic and glyphic features make up the serifs. Exaggerated apices, vertices, and beaks define the uppercase letterforms. These attributes are juxtaposed nicely by the softness of the teardrop terminals provided in the lowercase letterforms.
University Advancement Orientation Deck
PowerPoint deck designed to officially welcome new faculty and staff to the University of Washington.
Chapter slides highlight the beauty of campus and the sate of Washington.
Custom iconography designed to help guide group activity and illustrate the university’s fundamental principles.
Social Media Banners
Designed social assets for three of YWCA biggest annual fundraisers. Advertisements were tailored to speak to the Seattle, King, and Snohomish populations. Multiple ads for each campaign were asked to post across Facebook, Instagram and Twitter.